We are delighted to announce the finalists for this year’s Irish Digital Media Awards.
With over 300 entries the competition was stronger than ever. After intense deliberation from the judges, only the best in the Digital Media industry have been shortlisted.
Now in their 19th year, the Digital Media Awards are the most prestigious digital awards in Ireland. They recognise creativity and innovation across multiple areas of an ever-evolving sector which includes digital content creation, advertising and marketing, mobile media, social networking, app development, web design and development.
The winners will be announced at a gala dinner hosted by Alan Shortt on Friday the 11th November in the Convention Centre @ The Radisson Blu Royal Hotel, Dublin. (tickets on sale here)
For more information visit www.digitalmedia.ie, Call 01-6401777 or email the events team with your details and enquiry to: events@ashvillemediagroup.com.
| Best Collaborative Campaign | |
| OMD & Talon Outdoor | From constraints comes creativity: Ireland's First Integrated Live Feed Programmatic OOH campaign for Specsavers |
| Laya Healthcare, TBWA\Dublin, Mindshare | Three is the Magic Number (Laya Healthcare, TBWA\Dublin, Mindshare) |
| Dynamo | Bushmills: A ‘Giant’ Collaboration |
| Posterplan Ireland | If Content is King, Then Context is God, How We Used Context To Drive Consideration of Peroni in Ireland |
| Mediacom | Boots gives Irish beauty fans an impressive Glow Up! |
| Mediacom | Sky welcomes you to your new home |
| AIB | AIB 'Step Up' for GOAL |
| SuperValu x TBWA\Dublin | SuperValu Christmas: How will Deermuid fly back to Santa? |
| ZOO | The Abbey Theatre |
| Sky & DMG | Sky & DMG partner to showcase the best of TV Content |
| Jailbird Communications | Hendrick's Neptunia Gin Launch |
| Vroom Digital | This is Not Us - Challenging Negative Irish Stereotypes |
| Best App | |
| Scope Tickets | Scope Tickets |
| Barrel Proof | Irish Whiskey App |
| Tirlan formerly Glanbia Ireland | MyMilkMan App |
| izest Marketing | UGlow App |
| BMD Publishing | The DARE App Ranked no 1 for Anxiety relief in the US & UK |
| The National Lottery | The National Lottery App - Making Dreams Come True |
| Best Integrated Digital Campaign Sponsored by Kantar Media | |
| Wolfgang Digital & Woodie's | From Riding The Wave; To Scaling With Paid! |
| Wolfgang Digital & Intersport Elverys | Wolfgang Digital & Intersport Elverys - While Jeff is in Space…Elverys is the place! |
| Edelman on behalf of Gallaghers Bakehouse | Bread Made Better: The Secret is Out |
| Zenith, part of Core | McDonald's Summer Surprises |
| Zenith, part of Core | Seizing the Current opportunity |
| Starcom, Part of Core | S22, The Unmissable Launch |
| McSport | The We Messed Up Sale |
| MediaCom | NOW Sports Repositioning Campaign |
| Starcom, Part of Core & Goosebump | Bulmers Light Unleashing Floaty Little Devils To Take A Not So Little Bite Out Of The Apple |
| Fifty-Three Six | FemFuelz // Fifty-Three Six |
| ZOO. | Electric Ireland |
| Edelman on behalf of SSE Airtricity | A Common Goal |
| Best Integrated Media Strategy | |
| Starcom, Part of Core | S22, The Unmissable Launch |
| PHD Media | The Guinness Christmas Feels |
| Mediacom | The Glow up Blows up revenues for Boots by 40% |
| SuperValu x TBWA\Dublin | SuperValu Christmas: How will Deermuid fly back to Santa? |
| Dentsu | Bank of Ireland Partnership with the All Together Now music Festival |
| MediaCom | Capturing the heart of the nation and supporting the Girls in Green |
| OMD | Arkana – Driving growth through integrated media |
| Zenith, part of Core | Seizing the Current opportunity |
| Starcom, Part of Core & Goosebump | Bulmers Light Unleashing Floaty Little Devils To Take A Not So Little Bite Out Of The Apple |
| Mindshare | Tesco Firepit x Nico Reynolds – All Fired Up |
| OMD | Picking up the pace of 1Gig sales |
| Allianz Ireland | The Only’ Campaign. Celebrating 30 Years of the Allianz Leagues |
| Best Podcast | |
| dentsu | The COYGIG Pod |
| Mediahuis | Mediahuis | The Indo Daily |
| Teneo | Under Construction with Chadwicks, Series 2 |
| Mediahuis | Mediahuis X Laya The Real Health |
| Showrunner | Vhi Running Start |
| Vistatalks | VistaTalks, Interesting Discussions with Interesting People around the World |
| Lincoln Recruitment | The 1% Podcast |
| Louise Cooney's Open Book Podcast | Louise Cooney's Open Book |
| Zahra Media Group | everymum the podcast |
| Best Strategy Sponsored by Fivetran | |
| Showrunner | Where Is Mr Tayto? |
| ZOO | Electric Ireland |
| 256 | Empowering small businesses to recover from Covid-19 |
| The National Lottery | Where Ireland Goes To Dream |
| SuperValu x TBWA\Dublin | SuperValu Christmas: How will Deermuid fly back to Santa? |
| Teneo | Midleton Very Rare Dair Ghaelach Kylebeg Wood Launch |
| Dynamo | Waking Sleeping Giants |
| Teneo | ‘Awaken the Bold’ |
| Showrunner | Vhi Running Start |
| 256 | Content nuggets delivered gold for CUSOP’s new bank card |
| Connelly Partners Dublin | Give Better A Try |
| Best Technology Innovation | |
| audioXi | Shake Your Phone to Help Ukraine |
| audioXi | An Post Level Up with "In-Game" Audio Ads |
| Irish Examiner | Cookieless Display Beats Paid Search. Bank of Ireland reaches & supports farmers with the Irish Times and the Irish Examiner Group’s new DMP: Permutive |
| The Irish Times | Greener Formats |
| Influent Media | Say It Now & Vodafone |
| Mediahuis | Mediahuis Programmatic Plus |
| dentsu | Can we really respect your data choices? Watch us! |
| Spark Foundry | HSE - Pay Attention! How the HSE kept the COVID-19 Protective Measures front of mind using Display. |
| DMG Media (Ireland) | Text Mining: Sentiment & Topic Analysis of Open Ended Research Responses |
| Best Use of Video | |
| University of Limerick | Stay Curious - Postgraduate Studies at University of Limerick |
| Edelman on behalf of Gallaghers Bakehouse | Bread Made Better: The Secret is Out |
| bigO | Multiplicity |
| SuperValu x TBWA\Dublin | SuperValu Christmas: How will Deermuid fly back to Santa? |
| Edelman | Deep RiverRock ViTAL |
| Connelly Partners Dublin | MyExpressway |
| ZOO | The Abbey Theatre |
| Showrunner | Where Is Mr Tayto? |
| Havas Media | The Right Videos On The Right Platforms |
| dentsu | Birra Moretti brings the essence of Italian aperitivo moments to Ireland through ‘The Shared Table Video Series’ |
| Starcom part of Core x AIB | Living Leaves a Mark |
| hotel woodstock | Wax on, Wax off' - Irish hotel owner & husband gets "a serious lesson in cleaning" |
| Digital Student of the Year | |
| University of Shannon | Christopher Kearns |
| TUS Athlone | Caoimhe Mullin |
| TUS | Laura Carroll |
| TUS Athlone | Dylan Stynes |
| Technological University of the Shannon | Stephen McQuaide |
| Best Brand | |
| The National Lottery | National Lottery - Where Ireland Goes to Dream |
| Dynamo | Giants Are Rising |
| SuperValu x TBWA\Dublin | SuperValu Christmas: How will Deermuid fly back to Santa? |
| ZOO | Electric Ireland |
| LADbible Ireland Ltd | LADbible Ireland - Best Brand |
| Goss Media | Goss.ie |
| Mediahuis | Mediahuis | Best Brand |
| Granite Digital | Farmers Market |
| Zahra Media Group | everymum |
| Best OOH Digital Campaign | |
| Talon Ireland | MYHOME.IE - DRIVING DIRECT RESPONSE WITH OOH |
| PML Group | Power Plays: Diageo's Digital Step-Change |
| Posterplan Ireland | The Irish Sun, Entertaining Life's Little Moments |
| Mediacom | Eggscellent results for Lidl with a tradigital approach to Easter |
| OMD | ‘Saving 101 lives with Programmatic OOH’ |
| OMD & Talon Outdoor | From constraints comes creativity: Ireland’s First Integrated Live Feed Programmatic OOH for Specsavers |
| Edelman on behalf of SSE Airtricity | For Our World |
| Best Creative | |
| SuperValu x TBWA\Dublin | SuperValu Christmas: How will Deermuid fly back to Santa? |
| Granite Digital | Fifi. The Guard Dog you need for the Smart Alarm System you'll have. |
| Edelman | Deep RiverRock ViTAL |
| bigO | Multiplicity |
| audioXi | 4,914 Reasons To Try A Cadbury Caramilk |
| audioXi | Bord Gáis Energy showcasing Local Heroes, in 2,184 different ways! |
| Teneo | Introducing Gold Spot. 135 years later, The Spot family shines brighter than ever. |
| ZOO | The Abbey Theatre |
| Connelly Partners Dublin | Give Better A Try |
| izest Marketing | Movrs Brand Development |
| izest Marketing | TFI Marine |
| Connelly Partners | Jellyfish |
| Best Conversion Strategy | |
| Dentsu | Take A Seat On Your Personalised Journey To Conversion |
| Wolfgang Digital | Wolfgang Digital & Intersport Elverys - While Jeff is in Space…Elverys is the place! |
| Dentsu | Checking-in with the right audience to check-out with increased revenue and ROAS |
| Dentsu | Success in a Box, while thinking out of it |
| Dentsu | Rising energy sales in a time of rising energy costs |
| Frank & Bear | Get Your Goal On |
| Fifty-Three Six // The Rugby Network | Fifty-Three Six // The Rugby Network |
| All human | Driving performance with customer-centric approach |
| Spark Foundry, part of Core | Aligning messaging, motivation and magnetism to drive growth for Vhi. |
| Mindshare | Tesco – App Launch |
| OMD & Talon Outdoor | From constraints comes creativity: Ireland’s First Integrated Live Feed Programmatic OOH for Specsavers |
| Mindshare | Tesco – Grocery Home Services |
| Best in Financial Services | |
| Wolfgang Digital | Wolfgang Digital And Zurich Ireland - Seeing is Believing |
| Total Digital | Raising The Bar for Compliance & Risks |
| Zenith, part of Core | Seizing the Current opportunity |
| 256 | Content nuggets delivered gold for CUSOP’s new bank card |
| Fathom | Permanent TSB X Fathom: Supporting Ireland’s banking customers with moving bank |
| AIB | AIB GAA The Drive |
| WONDR | KBC Bank Ireland |
| 256 | Goodbye boring – how content superpower drove pension results |
| dentsu | Get online not in line |
| Connelly Partners Dublin | Give Better A Try |
| Best in Retail & Consumer Goods | |
| Wolfgang Digital | Wolfgang Digital & Woodie's - From Riding The Wave; To Scaling With Paid! |
| Dentsu | A Recipe for Search Success |
| Showrunner | Where Is Mr Tayto? |
| MACE Ireland | MACE Right Options_A Walk with Johnny Sexton and Vikki Wall |
| Starcom, Part of Core & Goosebump | Bulmers Light Unleashing Floaty Little Devils To Take A Not So Little Bite Out Of The Apple |
| Starcom, Part of Core | S22, The Unmissable Launch |
| Spark Foundry, part of Core | Three's Sold Out Summer |
| Showrunner | The Recipe |
| Best Newcomer | |
| Part Three Digital Ltd | Part Three Digital |
| Scope Tickets | Scope Tickets |
| Frank & Bear | Frank & Bear |
| Strike Digital | Strike Digital - E-Commerce Marketing Experts |
| Jailbird Communications | Jailbird: helping companies break free from boring marketing |
| Showrunner | Verve | Showrunner |
| Dynamo | The Birth of the New Dynamo |
| Best Social Media Campaign | |
| MediaCom | ‘OUTBELIEVE’ Sky & FAI Women’s National Team |
| TBWA\Dublin | SuperValu Christmas: How will Deermuid fly back to Santa? |
| Irish Distillers | Jameson Summer Spirit |
| GroupM Invention | BRENNAN’S BREAD – TODAY’S BREAD FOREVER FUELLING DIGITAL TRANSFORMATION |
| Edelman on behalf of Gallaghers Bakehouse | Bread Made Better: The Secret is Out |
| Connelly Partners Dublin | MyExpressway |
| Dentsu | Do you dare dance with your finances? |
| Granite Digital | 1 Billion Colours of Ireland |
| MACE Ireland | MACE Right Options_A Walk with Johnny Sexton and Vikki Wall |
| The National Lottery | Ensuring Lottery Ads Make A Splash |
| VROOM Digital | This is Not Us - Challenging Negative Irish Stereotypes |
| LADbible Ireland Ltd x OMD x Horse Racing Ireland | LADbible Ireland for Horse Racing Ireland |
| Best Use of Mobile | |
| audioXi | An Post Tap into Mobile Gaming with In-Game Audio Ads |
| Showrunner | Vhi Running Start |
| PHD Media | Can mobile proximity display drive Guinness pint sales? |
| izest marketing | UGlow App |
| Starcom, Part of Core | Bulmers Light Unleashing Floaty Little Devils To Take A Not So Little Bite Out Of The Apple |
| OMD & Influent Media | Using Mobile to Mobilise! Driving a 36% Footfall Uplift for Specsavers |
| Connelly Partners | Summer 2022 |
| Best Website | |
| Manna | An Grianan Theatre |
| WONDR | AA Ireland |
| Granite Digital | Burren Smokehouse Website |
| Fathom | Delivering enhanced user experience, information credibility and trust for Fact Check NI. |
| Total Digital | Raising The Bar for Compliance & Risks |
| Squaredot | Triangle website by Squaredot |
| All human | Transforming Fáilte Ireland’s digital experience |
| Manna | Retail Ireland Skillnet |
| Squaredot | Aspen Grove website by Squaredot |
| Conor McLaughlin & Associates | Conor McLaughlin & Associates |
| Open Design & Digital | Vikings & Visitors – Heritage & Home |
| Kooba | 3 Olympia |
| Best Agency | |
| Wolfgang Digital | Wolfgang Digital |
| Core | Digital Transformation 2.0 |
| Edelman | Edelman |
| Granite Digital | Granite Digital |
| Connelly Partners Dublin | Connelly Partners Dublin |
| TBWA\Dublin | From TV-WA to TBWA\Dublin\Digital&Social |
| ZOO. | ZOO. |
| Annertech Ltd | Annertech |
| Showrunner | Verve | Showrunner |
| Best Native Campaign | |
| Core | The Pitch - Public Jobs.ie |
| Edelman on behalf of SSE Airtricity | A Common Goal |
| Mediahuis | Mediahuis X Betfair |
| Mediahuis | Mediahuis X Moretti |
| OMD | OMD & Lad Bible: Placing their bets on native content for Horse Racing Ireland. |
| MediaCom | How Deirdre O'Kane got the laughter back |
| RTE | RTÉ & Glow & Up Ireland: The beauty of great content |
| dentsu | Irresistibly and Authentic Native Content with Philadelphia |
| Goss Media | Goss.ie Love Island coverage x NOW |
| RTE | RTÉ for 'More Than Meats The Eye' with Mindshare and Knorr |
| Best in Government & Not for Profit | |
| Fathom | Delivering enhanced user experience, information credibility and trust for Fact Check NI. |
| University of Limerick | Stay Curious - Postgraduate Studies at University of Limerick |
| Spark Foundry, part of Core | HSE QUIT PPC |
| Spark Foundry, part of Core | HSE - Pay Attention! How the HSE kept the COVID-19 Protective Measures front of mind using Display. |
| OMD | Saving 101 lives with Programmatic OOH |
| Piquant | #EmpathyIsAGamechanger |
| Annertech Ltd | Inland Fisheries Ireland (IFI) |
| Teneo | Shine a Light Night 2021 |
| Australian Embassy Ireland | Aboriginal Flag Flying High |
| We the People | Own Your Rights |
| Waterways Ireland | Waterways Ireland Heritage Plan - #DigitalMediaElements |
| Crawford Art Gallery | Learn & Explore at Crawford Art Gallery |
| Best Small Agency Sponsored by Connexus Recruit | |
| WONDR | WONDR - Delivering World First Digital Products |
| Agency X | Creative Health - Specialist Campaigns to make things a little better |
| Friday Agency | Positive outcomes for our clients, our team and our future. |
| Fathom | Fathom |
| We the People | We the People |
| Part Three Digital | Part Three Digital |
| Idea | What's the big Idea? |
| bigO | Cruinniú na nÓg 2022 / Dublin Fringe Festival / ReJoyce the Student. |
| Avalanche | Avalanche |
| Best Search Campaign | |
| Wolfgang Digital And Zurich | Wolfgang Digital And Zurich Ireland - Seeing is Believing |
| Wolfgang Digital & DALATA Hotel Group | Wolfgang Digital & DALATA Hotel Group - Locked Down But Not Out |
| Dentsu | A Recipe for Search Success |
| PHD | Capturing high quality leads with PPC. |
| Zenith, part of Core | Keeping It Current ILCU |
| OMD | OMD and Aer Lingus: Navigating turbulence to fly higher than ever |
| Starcom, part of Core | Over the Rainbow (Target) |
| Dentsu | Take A Seat On Your Personalised Journey To Conversion |
| Adaptive & Co | Automation with a Consolidated Approach. |
| Dentsu | Pushing Performance to the Max while Broadening the Horizon |
| Zenith, part of Core | Disrupting the Disrupter |
| Spark Foundry, part of Core | Three's Sold Out Summer |
