The finalists for the 2025 Digital Media Awards are here!
After an extensive process of careful consideration, in-depth review, and rigorous evaluation by our esteemed panel of expert judges, we are proud to recognise a remarkable group of individuals, teams, and organisations who have demonstrated exceptional creativity, innovation, and commitment to excellence within the ever-evolving Digital Media industry.
We invite you to join us in celebrating their achievements at the annual awards ceremony on the 10th of October 2025. The event will take place at the prestigious Radisson Blu, Royal Hotel, Golden Lane, where guests will enjoy a spectacular gala dinner, live entertainment, and the much-anticipated reveal of this year’s winners. The evening will be hosted by the acclaimed broadcaster Anton Savage, ensuring a night of celebration, recognition, and inspiration for all in attendance.
| Best Search Campaign Adhere Digital – Citylink: Turning a Legacy Brand into a Digital Search Powerhouse Core – An Post: Delivering Growth for Advantage Card Core Optimisation Limited – Ella & Jo – Skin Deep Search Glassbox Agency – StayCity GlowMetrics – GlowMetrics & O'Callaghan Collection: Data-Driven Search Optimisation Havas Media Ireland – Domino's Pizza – Clicks, Conversions, Cravings: A Domino’s Search Success Story Havas Media Ireland – Hyundai Ireland – Accelerating Intent: Hyundai’s Search Strategy in Overdrive Legacy Communications - PPC, SEO & Digital PR: The Triple Threat for Leads PHD – FBD – FBD Home Insurance: Mastering Market Share and Increasing Quote Volume through Strategic Search Social Media Elite – KASH Beauty Aura Skin Performance Max Campaign Wolfgang Digital – Wolfgang Digital & Horseware Ireland: From Dark Horse to Prized Pony Zenith, part of Core & Core – Dalata Hotel Group - Searching for a Digital Transformation |
| Best Use of Social Sponsored by Olytico Ashford Castle – Ashford Castle Bord Gáis Energy – Zenergy Bowsy.com – Department of Further and Higher Education, Research, Innovation and Science – Building Heroes Chadwicks – Building a Community – Earning the Space to Drive Commercial Actions Forsman & Bodenfors – Fáilte Ireland – Winter in Dublin Good as Gold – Variety Jones – After The Fire: The Variety Jones Comeback Harris PR – Fáilte Ireland and MPI Artists – Harris PR supporting Púca Festival 2024 Havas Media Ireland – Domino's Pizza – Domino’s Crème Egg Cookie: A Recipe for Viral Demand Hotel Woodstock – Hotel Woodstock Social Media Owen Reilly – Owen Reilly Social Media Platforms Spark Foundry part of Core – Vhi Healthcare – Vhi Verified – A Healthier Kind of Social Activation Wolfgang Digital – Trinity College Dublin – Wolfgang Digital & Visit Trinity - Dublin’s Worst Kept Secret! |
| Best Use of SEO An Post – Built for Search, Designed to Last Bord Gáis Energy – Power in Comparison: Rebuilding SEO to Compete and Convert Core Optimisation Limited – Core Optimisation & WaterWipes – Wiping The Slate Clean Ebow Digital – Trinity College Dublin – Organic Growth Delivers ROI for Trinity College Dublin Legacy Communications – From Buzz to Backlinks: SEO & Digital PR in Sync Legacy Communications – Legacy Communications & Keelvar - Sourcing Just Got Hot: Keelvar’s SEO Glow Up OMD Ireland x Legacy Communications – Virgin Media Ireland – Rewriting the SEO Playbook: How Digital PR Turned Rankings into Revenue for Virgin Media Rooftop Twenty Two – HOMS Assist SEO Campaign Wolfgang Digital – Zurich Ireland – Bot to the Future: A.I.’s Impact on Pensions Zenith & Core – Dalata Hotel Group - From 52 to 2 Domains: An SEO Masterclass in Strategic Migration Zenith part of Core – Energia’s Strategic SEO Content Cleanup |
| Best Use of Display Sponsored by Business Post Elevate – Carroll's New York Deli Adtower Campaign: Slicing Through the Noise Elevate – Uncorking Success: How Clonakilty Breakfast Meats Sizzled on Digital Screens OMD – How IBTS leveraged hyper-local dynamic creative to reach first-time donors and make it easier than ever for them to start their blood donation journey WPP Media – Jeep Avenger: Driving Freedom and Sales Through a Hyper-Localised Display Campaign. |
| Best Use of Content/Native Creative Bumblebee – Galway Summer Vibes Festival ESB Networks – Weather Watch – How ESB Networks Turned Irish Classrooms into Climate Story rooms Escalate – Tropicana & Pat the Baker – The Unbeatable Combo for Pancake Tuesday Fabric Social – Britvic PLC – Fabric Social x Club Drinks Forsman & Bodenfors – Fáilte Ireland – Winter in Dublin Havas Media Ireland & Mediahuis – Actors, Articles, and Algorithms: A Financial Campaign That Clicked Irish Times Group – SKY – Turning Sofas into Strongholds: Bringing Sky’s Stay-In Strategy to Life LADbible Group – LADbible Ireland x NOW TV: The LADS of Us: How Native Content Put Irish Audiences Inside The Last of Us OMD – Banking on Social: Smarter Research, Bigger Results OMD – Seeing the Funny Side: How Native Content Brought Specsavers Closer to Dublin OMD – PepsiCo – That’s (Extra Flamin’) Hot! How we integrated Doritos into Pop-Culture SPAR and EUROSPAR – Breast Before Dates |
| Best Use of Video Chadwicks – The Snickers Effect - Durable, Comfy & Irresistible Fabric Social – Sky Ireland – Fabric Social x Sky Ireland GRANITE – Supermac's Festive 5oz Havas Media Ireland – UPMC – More Than Memories: UPMC’s Video Success Irish Times Group – SKY – Turning Sofas into Strongholds: Bringing Sky’s Stay-In Strategy to Life LADbible Group – Heineken Ireland – LADbible Ireland x Orchard Thieves: The Guerilla Gameshow That Made Ireland Obey Their Instincts MXB Agency – Musgrave Group – Daybreak Retake – Tipperary GAA – Tipperary Win A House TITAN Experience – Her Moves x Sport Ireland - "It's Complicated" Total Digital – Life @ elfc We the People – Safefood: The Food Environment We the People – Wind Energy Ireland – Be Anything You Want, But Be Part of the Solution |
| Best Use of Digital OOH dentsu – dentsu & PTSB - How an Olympic Team Effort Created a Gold Medal Strategy Havas Dublin – The Maxol Group - Bags More OMD – Bank of Ireland – Embracing Diversity to Welcome Newcomers - Bank of Ireland Current Account Campaign PML Group / Dentsu – PTSB shares Team Ireland’s Golden Olympic Moments PML Group / OMD – Virgin Media – Moments of Mundanity PML Group / PHD – Diageo Ireland – Rockshore’s Refreshing Moments, Delivered in Real Time PML Group / PHD Media – Diageo Ireland – There’s Always Time for a Visit to the Guinness Storehouse Talon Outdoor – How Heineken Turned DOOH into a Performance Channel Today FM – Today FM, raising funds for Focus Ireland – The Big Busk for Focus Ireland Digital Outdoor Campaign |
| Best Use of Digital Audio Sponsored by Elevate GRANITE – GRANITE x Certa: Aodhán the dragon that can't breathe fire Havas Media Ireland & AudioXi – Focus Ireland – Empathy Engineered: The Strategic Power of 3D Audio Havas Media Ireland – Irish Independent – Audio That Acts: How the Indo Made Every Second Count Mediahuis Ireland – Indo Sport with Joe Molloy Strike Digital – Tax Rebate Season: 'A Moment In Time' The Podcast Studios – Chadwicks Under Construction Podcast The Podcast Studios – Women's Aid – Too Into You Podcast Waterways Ireland – Waterways Through Time Zenith, part of Core & audioXi, part of Media Central – McDonald's – Innovation McDelivered – Did Someone Order 245,700 Ads? |
| Best App Appify Ltd. – RecoverMe – Appify - RecoverMe AY – AXIS Healthcare – AXIS – Health App dentsu – dentsu & Burger King – Burger King PAC-ed a Whopper punch Dublin Airport – The New Dublin Airport App - Travel Smarter Ebow Digital – DocMe Technologies Ltd. – 360Me: AI Meets Empathy in Digital Health Musgrave MarketPlace – Musgrave MarketPlace Sugar Rush – Henderson Foodservice – Barista Bar Coffee Loyalty App Tapadoo – Payzone Mobile App Tapadoo – Yuno Energy Wolfpack Digital – Corrib Oil Mobile Application |
| Best Website Annertech – Zero Emission Vehicles Ireland (ZEVI) – Zevi.ie: Driving Ireland's transition to zero-emission mobility An Post – One Brand. One Platform. Infinite Possibilities – AnPost.com DMG Media (Ireland) – EVOKE.ie - The premier website for women in Ireland Ebow Digital – The National Archives of Ireland: A User-First Digital Home ITM Digital – Kildare Brewing Web Design by ITM Digital Kooba – Bon Secours Health System OMD – Bank of Ireland – eCommerce Transformation Elevating the Personal Loans Journey OPEN Design & Digital – An Post – A Witness to Ireland’s History OPEN Design & Digital – Newbridge Silverware - Museum of Style Icons – Where Style is Everything Red Dog – Department of Children, Equality, Disability, Integration and Youth & Foróige – Comhairle na nÓg TITAN Experience – Fyffes Ireland's Fittest School Waterways Ireland – Waterways Ireland Digital Transformation |
| Best Conversion Strategy All human – An Post - Signed, Sealed, Converted: Driving +100K Completed Registrations Through CRO Core Optimisation Limited – Beauty Savers – A Thing of Beauty - How AI Transformed Beauty Savers’ New Customer Acquisition by 129% dentsu – dentsu & Avant Money: Lending a hand with our Loans Ebow Digital – Health Service Executive (HSE) – HSE: Awareness That Drove RSV Action Havas Media Ireland & Legacy Communications – Cash and Carry Kitchens – Laser Focus, Maximum Impact: The Hyperlocal Strategy Driving Leads Irish Life – If You Build It, They Will Come: How a New Calculator-First Strategy Resulted in a 461% Increase in Sales Opportunities Mediahuis Ireland & PHD Media Ireland – In-Market - Mediahuis IRL, Volkswagen & PHD Media Ireland O'Connell Marketing – Irish Hotel Federation – Irelandhotels.com Go Anywhere Gift Card – One Gift Card 400 Hotels Christmas Campaign OMD – Bank of Ireland’s Shift to a “Mid Funnel” Mortgage Strategy Starcom part of Core – Acting on NOW: Turning cultural signals into sales Wolfgang Digital – Cornmarket Group Financial Services Ltd – Wolfgang Digital & Cornmarket - “Little less conversation, a little more action please” Zenith, part of Core & Core – Dalata Hotel Group – Vacancies to Victory – How Dalata Turned the Talent Crisis into a Performance Opportunity |
| Best Brand Strategy Adhere Digital – Six Years Strong, Building N-Pro into a Global Brand Through Consistency, Innovation & Trust. Carr Communications – Finance Solutions – The Mortgage Guy: Building a Trusted Brand dentsu – dentsu & PTSB - How an Olympic Team Effort Created a Gold Medal Strategy dmg media – ExtraG.ie - Everyday Irish for Everyday People Ebow Digital – DocMe Technologies Ltd. – 360Me: A Brand for Every Body Ebow Digital – Health Service Executive (HSE) – HSE Sexual Wellbeing: Brand Design for Lasting Behaviour Change Ebow Digital – Utmost International: Building Trust Through Insight Hunter Media Group – Hunter Media Group - White Claw: The Wavemaker Hotline Idea – Dublin Port - The Hardworking Heart of Dublin Mediahuis Ireland – Spark Foundry – Food…too Good to Waste – MACE, Spark Foundry, and Mediahuis Soothing Solutions Ltd T/A Tonstix – The Tonstix Lollipop Person of The Year Campagin The Westbury – 40 Years of The Westbury |
| Best Use of Data and Insights Core Optimisation Limited – Core Optimisation & WaterWipes – Wiping The Slate Clean DMG Media (Ireland) – AIB Mortgages and DMG Media - Driving consideration and quality leads through first in-market targeting. DMG Media (Ireland) – The Monthly Marathon GlowMetrics – GlowMetrics & nijobfinder: Analytical Applications Havas Media Ireland – Horse Racing Ireland – Data-Driven Relevance Reimagined for Racing Insomnia Coffee – Insomnia Treats - Uplifting your day Irish Life – Data-driven Strategy: Demystifying Financial Planning to Achieve a 500% Increase in Conversions Mediahuis Ireland – RECLICK & INMARKET | A First-Party Data Retargeting Revolution Omnicom Media Group – Virgin Media – Moments of Mundanity – Using AI as a springboard for success Spark Foundry – Turning Insight into Investment: Aviva’s Data-Driven Growth Story Spark Foundry – Yuno Energy: Agile Data, Real-Time Brand Growth Talon Outdoor – Heineken & dentsu – PRECISION INTO PRESENCE. DATA INTO PINTS. |
| Best Use of AI Appify Ltd. – Appify X Bord Gáis Energy – Bord Gáis Energy – Intelligent Content & Search: Scaling Performance with AI Precision DMG Media (Ireland) – dmg media - In the Wild DMG Media (Ireland) – Extra.ie – Unlocking Social Growth through AI Powered Text to Speech Technology GRANITE – Supermac's Jersey Scanner Havas Media Ireland – KIA Ireland – Converged: The AI Engine Driving KIA's EV Success OMD – Virgin Media – Moments of Mundanity – Using AI as a springboard for success PHD – Guinness AI Sales Optimisation Model - AI powers the perfect pour Sligo County Council – The Ideas Engine from Visit Sligo Spark Foundry part of Core – Vhi Healthcare – Vhi OneSearch We the People – Roscommon County Council – Visit Roscommon |
| Best Tech & Innovation Sponsored by Ebow audioXi/Media Central, part of Bauer Media Audio Ireland – McDonald's – Innovation McDelivered – Did Someone Order 245,700 Ads? dentsu – dentsu & Burger King – Burger King PAC-ed a Whopper punch dentsu – Electric Ireland x Dentsu - Building Greener Systems DMG Media (Ireland) – AIB Mortgages and DMG Media Driving consideration and quality leads through first in-market data targeting Elevate – Elevate x Pearl & Dean’s Data-Led Retail Media Network ESB Networks – Weather Watch – How ESB Networks Turned Irish Classrooms into Climate Story rooms GRANITE – FeelTect Mediahuis Ireland & PHD Media Ireland – In-Market - Mediahuis IRL, Volkswagen & PHD Media Ireland Musgrave MarketPlace – AI Personalised Product Recommendations vStream – Novartis Spatial Computing Experience vStream – The AMD Product Experience Centre Wolfpack Digital – Corrib Oil - Smart Gauge |
| Best Integrated Campaign Adhere Digital – Citylink: Driving Ticket Sales Through Integrated, Route-Specific Strategy Adhere Digital – Heavins: Multi-Channel Retail Excellence Powered by Insight, Integration & Performance Bord Gáis Energy – The Brill Building – Zenergy dentsu – dentsu & PTSB - How an Olympic Team Effort Created Sponsorship Gold Dynamo – Avant Money by Bankinter – Advantage: You. Avant Money Mortgages FUEL – Kaleidoscope Presented by Glenveagh 2025 Havas Media Ireland – KIA Ireland – KIA EV3: Driving EV Market Leadership Through Integrated Marketing Excellence Mediahuis Ireland – Activia & WPP/Mindshare – Real Health with Karl Henry Podcast with Activia & Mindshare SPAR and EUROSPAR – Breast Before Dates Verve Live Agency, Essence Mediacom & Oglivy – Coca-Cola – Best Coke Ever Vroom Digital & The Public House – EPIC The Irish Emigration Museum – Vroom Digital and The Public House with EPIC The Irish Emigration Museum - The Love Story Before 'Love Story': A Multi-Channel Heritage Campaign Wolfgang Digital – Wolfgang Digital & Horseware Ireland: From Dark Horse to Prized Pony |
| Best Brand Chadwicks – Chadwicks Lets Get It Done Dynamo – Avant Money by Bankinter – Advantage: You. Avant Money Mortgages Ebow Digital – DocMe Technologies Ltd. – 360Me: A Future-Ready Identity System Ebow Digital – Health Service Executive (HSE) – HSE: Scroll-Stopping Sexual Health EY Ireland – EY Ireland Havas Media Ireland & Legacy Communications – Cash and Carry Kitchens – Crafting Ireland’s Most Loved Kitchen Brand: A Transformative Year of Innovation, Attention, and Authentic Growth Kooba – Apata Kooba – Nexus Inclusion LADbible Ireland–The Best Mate of the Internet RTÉ – RTÉ Player – Dive In – RTÉ Player’s Record-Breaking Streaming Success Sentro Labs – SENTRO LABS SPIN – SPIN1038 & SPIN South West — Setting the Standard for Digital Engagement and Brand Growth |
| Best in Government & Not for Profit audioXi –The Mo-Vement across Media Central Belong To LGBTQ+ Youth Ireland – It's Our Social Media 2025 Ebow Digital – HSE: RSV Immunisation with Real Impact Ebow Digital – Ireland’s Memory, Preserved by The National Archives of Ireland Ebow Digital – Virtual Record Treasury of Ireland: Knowledge Graph Innovation Havas Media Ireland – Turning Compassion into Action OMD – How IBTS leveraged hyper-local dynamic creative to reach first-time donors and make it easier than ever for them to start their blood donation journey TITAN Experience – Her Moves x Sport Ireland Vroom Digital – UNICEF Ireland – Digital Action for Gaza: A Continuation of Emergency Response Waterways Ireland – Reel Life We the People – Safefood: The Food Environment Zenith, part of Core & Core Performance – Irish League of Credit Unions - For You, Not Profit |
| Best in Retail and Consumer Goods Elevate – Lipton – Catch the Calm – Pukka Tea Gamification Campaign Elevate – Henkel – Spin & Win With Dylon Renew & SuperValu Havas Dublin – The Maxol Group – The Maxol Group - PAWsome Fresheners Havas Media Ireland – Cash & Carry Kitchens – From Click to Kitchen – A Digital Evolution in Craft, Culture and Conversion MACE – Wishing you a happy CHRISMACE MXB Agency – Musgrave Group – Daybreak OMD – Bradys Family – A Winning Recipe: How Brady Family Outsmarted Private Label Competitors PHD – Guinness Nitrosurge: From Click to Pour Transforming Guinness Nitrosurge with Retail Media Marketing. SPAR and EUROSPAR – Breast Before Dates |
| Best Agency Annertech Core Optimisation Limited Ebow Digital Fabric Social Glassbox Agency GRANITE Havas Media Ireland Kooba Omnicom Media Group (OMG) Strike Digital Wolfpack Digital |
| Best Small Agency (<15) Adhere Digital – Adhere Digital Appify Ltd. – Appify CDG - Creative Driven Goals Circle Content – Circle Content Glassbox Agency – Glassbox Agency GlowMetrics – GlowMetrics: Digital Analytics & Data-Driven Marketing Specialists OPEN Design & Digital – Size isn’t everything — but results are. Salt Marketing Ltd. – Engineering Predictable Growth Through Humans, AI, Data & CRM Squint Creative – SQUINT Creative: Storytelling Through Next-Gen Visuals Vroom Digital – Driven by Story. Defined by Impact We the People – We the People |
| Best Sales Team Bauer Media Outdoor Ireland – Bauer Media Outdoor Ireland Diageo – Guinness AI Sales Optimisation Model - AI Powers The Perfect PourDMG Media (Ireland) – dmg media Irish Life – If You Build It, They Will Come: How a New Calculator-First Strategy Resulted in a 461% Increase in Sales Opportunities Mediahuis Ireland – Powering Digital Growth through Solution Selling Musgrave MarketPlace – Musgrave MarketPlace |
| Best Creative audioXi/Media Central , part of Bauer Media Audio Ireland – McDonald's – Innovation McDelivered – Did Someone Order 245,700 Ads? dentsu – Ferrero – dentsu x FulFil – A WonderFuel Campaign Dynamo – Avant Money by Bankinter – Advantage: You. Avant Money Mortgages Ebow Digital – Health Service Executive (HSE) – HSE: A Bold Identity for SexualWellbeing.ie Ebow Digital – Health Service Executive (HSE) – HSE: Social That Drove Hep C Testing Ebow Digital – Utmost International: Navigating Thought Leadership GRANITE – GRANITE x Certa: Aodhán the dragon that can't breathe fire Irish Times Group – SKY – Turning Sofas into Strongholds: Bringing Sky’s Stay-In Strategy to Life Kooba – Screen Ireland Production Slate MACE – Wishing you a happy CHRISMACE Stratticus Studio – ohh that's spicey! - Stay Spiced We the People – Wind Energy Ireland – Be Anything You Want, But Be Part of the Solution |
| Best Collaboration (Owner/Brand/Agency) Sponsored by Kantar Media Adhere Digital – Beyond Partnership: Building Success Together with Heavins Bowsy.com – Department of Further and Higher Education, Research, Innovation and Science – Building Heroes Carr Communications – National Standards Authority of Ireland – #MoreThanStandard Ebow Digital – Virtual Record Treasury of Ireland: Knowledge Graph Innovation Escalate – Tropicana x Pat the Baker | Matching clients to own Pancake Tuesday. Havas Media Ireland & Reach – More Than Memories: UPMC’s Video Success Irish Times Group – Zenith (part of Core) – Budget 2025: How PwC Dominated The Discourse Irish Times Group – SKY – Turning Sofas into Strongholds: Bringing Sky’s Stay-In Strategy to Life Kooba – Bord Bia Gather O'Connell Marketing – Irish Hotel Federation – Irelandhotels.com Go Anywhere Gift Card – One Gift Card 400 Hotels - Collaboration at its Best Social Media Elite – KASH Beauty x Social Media Elite - Their Viral Aura Skin Collaboration Starcom part of Core – Allianz – To Affinity and Beyond |
| Best Specialist Agency AccessPoint – AccessPoint Adhere Digital – Adhere Digital Core Optimisation Limited – Search and Deliver Feenix Group – – Feenix Group: Leading the Charge in Youth Marketing Through Gaming Glassbox Agency – Google and Social Specialists GlowMetrics – GlowMetrics: Small Agency / Big Data Havas Play / Havas Media Ireland – Culture-Led, Results-Driven: The Havas Play Way Squint Creative – SQUINT Creative: Storytelling Through Next-Gen Visuals Tapadoo - Specialist Mobile App Development The Podcast Studios / HeadStuff – Podcast Marketing vStream – vStream Health - Innovative Healthcare Communications vStream – vStream - Innovative Customer Experience Centres |
| Best Newcomer Circle Content – Circle Content Glassbox Agency – Glassbox Agency Havas Play / Havas Media Ireland – Culture-Led, Results-Driven: The Havas Play Way |
| Best Student Avril Donegan – Croi Laighean Credit Union – Technological University of the Shannon: Midlands Caoimhe Lally – Hotel Woodstock – University of Limerick Dearbhla Kelly – deDANÚ – Technological University of the Shannon: Midlands Ecaterina Bespalco – Sealore - Technological University of the Shannon: Midlands Eimear Walsh – Donegal GAA – Technological University of the Shannon: Midlands Jessica Oliviera – GRANITE – Institute of Art, Design and Technology (IADT) Lisa Castro – Aserve Investigations Ltd – Technological University of the Shannon: Midlands Lucy Sheehy – Bound Apparel – Munster Technological University Molly Carleton – DNG McGill – Technological University of the Shannon: Midlands Natalia Ziabek – Artessa Coffee– Technological University of the Shannon: Midlands Sabhbh Edwards Murphy – The UL Playbook: Rewriting the Game Through Social Media - University of Limerick Stuart May – Mersus Technologies – Technological University of the Shannon: Midlands |
