Havas Media Ireland Crowned Best Agency at 2025 Digital Media Awards
Ireland's digital elite were out in force last night as the winners of the 22nd annual Digital Media Awards (DMA) were revealed at the Radisson Blu Royal Hotel in Dublin, attended by over 500 guests from across the country’s creative, tech, and media sectors.
This celebration of Ireland's digital elite in the country had over 400 entries from 120 entrants. The biggest prize of the night, Best Agency, went to Havas Media Ireland, cementing its reputation as one of the country’s most influential digital players and underscoring its ability to deliver cutting-edge campaigns that blend creativity, data, and impact.
Vroom Digital won Best Small Agency, while LADBible Ireland won the title of Best Brand, for their Best Mate of the Internet campaign. Wolfgang Digital’s campaign for Horseware Ireland won in the category Best Integrated Campaign, and Irish Life’s new conversion strategy saw them walking away with the gold. Bord Gáis Energy’s innovative use of artificial intelligence technologies saw them take home the win in the Best Use of AI category, while in the category of Best Website, An Post claimed a clear lead for their website, AnPost.com.
Other standout wins included Zenith & Core for Best Use of SEO for their Dalata Hotel Group project, Chadwicks who won Best Use of Social for Building a Community, and Ebow Digital, which scooped double gold for their pioneering work on the Virtual Record Treasury of Ireland: Knowledge Graph Innovation.
“The 2025 Digital Media Awards prove Ireland isn’t just keeping up with the digital revolution, we’re leading it. From AI-powered campaigns to supremely successful conversion strategies, the standard this year has been nothing short of phenomenal, and we are proud to recognise these achievements.”
Jill Thornton, Senior Events Manager for the Digital Media Awards
The full list of 2025 winners is available at www.digitalmedia.ie.
About the Digital Media Awards
The Digital Media Awards (DMAs) are recognised as Ireland’s most prestigious awards for digital excellence. They honour creativity, innovation, and measurable impact across a wide range of categories, from AI-driven strategies and SEO to brand storytelling and integrated campaigns.
For more information visit digitalmedia.ie, call our events team on (01) 640 1777, or email us at events@ashville.com with your details and enquiry.
For interviews or additional material, please contact:
Jill Thornton
Ashville Media Group
events@ashville.com
(01) 640 1777
Digital Media Awards 2025 Winners
| Best Agency Gold Winner - Havas Media Ireland |
| Best App Gold Winner - Dublin Airport - The New Dublin Airport App - Travel Smarter Silver Winner - Sugar Rush - Henderson Foodservice - Barista Bar Coffee Loyalty App Bronze Winner - Tapadoo - Payzone Mobile App |
| Best Brand Gold Winner - LADbible Ireland - The Best Mate of the Internet Silver Winner - EY Ireland - Shape the Future with Confidence Bronze Winner - RTÉ - RTÉ Player - Dive In – RTÉ Player’s Record-Breaking Streaming Success |
| Best Brand Strategy Gold Winner - Idea - Dublin Port - The Hardworking Heart of Dublin Silver Winner - Hunter Media Group - White Claw: The Wavemaker Hotline Bronze Winner - dentsu - dentsu & PTSB - How an Olympic Team Effort Created a Gold Medal Strategy |
| Best Collaboration (Owner/Brand/Agency) Sponsored by Kantar Media Gold Winner - Ebow Digital - Virtual Record Treasury of Ireland: Knowledge Graph Innovation Silver Winner - Starcom part of Core - Allianz - To Affinity and Beyond Bronze Winner - Havas Media Ireland & Reach - More Than Memories: UPMC’s Video Success |
| Best Conversion Strategy Gold Winner - Irish Life - If You Build It, They Will Come: How a New Calculator-First Strategy Resulted in a 461% Increase in Sales Opportunities Silver Winner - OMD - Bank of Ireland’s Shift to a “Mid Funnel” Mortgage Strategy Bronze Winner - Zenith, part of Core & Core - Dalata Hotel Group - Vacancies to Victory – How Dalata Turned the Talent Crisis into a Performance Opportunity |
| Best Creative Gold Winner - Irish Times Group - SKY - Turning Sofas into Strongholds: Bringing Sky’s Stay-In Strategy to Life Silver Winner - Dynamo - Avant Money by Bankinter - Advantage: You. Avant Money Mortgages Bronze Winner - Ebow Digital - Health Service Executive (HSE) - HSE: A Bold Identity for SexualWellbeing.ie |
| Best in Government & Not for Profit Gold Winner - Ebow Digital - Virtual Record Treasury of Ireland: Knowledge Graph Innovation Silver Winner - TITAN Experience - Her Moves x Sport Ireland Bronze Winner - Vroom Digital - UNICEF Ireland – Digital Action for Gaza: A Continuation of Emergency Response |
| Best Integrated Campaign Gold Winner - Wolfgang Digital - Wolfgang Digital & Horseware Ireland: From Dark Horse to Prized Pony Silver Winner - dentsu - dentsu & PTSB - How an Olympic Team Effort Created Sponsorship Gold Bronze Winner - Adhere Digital - Citylink: Driving Ticket Sales Through Integrated, Route-Specific Strategy |
| Best in Retail & Consumer Goods Gold Winner - Havas Media Ireland - Cash & Carry Kitchens - From Click to Kitchen – A Digital Evolution in Craft, Culture and Conversion Silver Winner - Elevate - Henkel - Spin & Win With Dylon Renew & SuperValu Bronze Winner- SumoBLUE - Electrocity - 2 Years Consecutive Growth in Google Ads |
| Best Newcomer Gold Winner - Havas Play / Havas Media Ireland - Culture-Led, Results-Driven: The Havas Play Way |
| Best Sales Team Gold Winner - Bauer Media Outdoor - Bauer Media Outdoor Ireland |
| Best Search Campaign Gold Winner - Core Optimisation Limited - Ella & Jo - Skin Deep Search Silver Winner- Havas Media Ireland - Hyundai Ireland - Accelerating Intent: Hyundai’s Search Strategy in Overdrive Bronze Winner - PHD - FBD - FBD Home Insurance: Mastering Market Share and Increasing Quote Volume through Strategic Search |
| Best Small Agency Gold Winner - Vroom Digital - Driven by Story. Defined by Impact |
| Best Specialist Agency Gold Winner - GlowMetrics - GlowMetrics: Digital Analytics & Data-Driven Marketing Specialists Silver Winner - vStream - vStream - Innovative Customer Experience Centres Bronze Winner - Glassbox Agency - Google and Social Specialists |
| Best Student Gold Winner - Technological University of the Shannon: Midlands - Lisa Castro Silver Winner - Institute of Art, Design and Technology (IADT) - Jessica Oliviera Bronze Winner - Munster Technological University - Lucy Sheehy |
| Best Tech & Innovation Sponsored by Ebow Gold Winner - Zenith, part of Core & audioXi, part of Media Central - McDonald's - Innovation McDelivered – Did Someone Order 245,700 Ads? Silver Winner - ESB Networks - Weather Watch – How ESB Networks Turned Irish Classrooms into Climate Story rooms Bronze Winner - DMG Media (Ireland) - AIB Mortgages and DMG Media Driving consideration and quality leads through first in-market data targeting |
| Best Use of AI Gold Winner - Bord Gáis Energy - Intelligent Content & Search: Scaling Performance with AI Precision Silver Winner - Spark Foundry part of Core - Vhi Healthcare - Vhi OneSearch Bronze Winner - Supermac's - Supermac's Jersey Scanner |
| Best Use of Content/Native Gold Winner - SPAR and EUROSPAR - Breast Before Dates Silver Winner - ESB Networks - Weather Watch – How ESB Networks Turned Irish Classrooms into Climate Story rooms Bronze Winner - LADbible Group - LADbible Ireland x NOW TV: The LADS of Us: How Native Content Put Irish Audiences Inside The Last of Us |
| Best Use of Data & Insights Gold Winner - Mediahuis Ireland - RECLICK & INMARKET | A First-Party Data Retargeting Revolution Silver Winner - Spark Foundry - Turning Insight into Investment: Aviva’s Data-Driven Growth Story Bronze Winner - DMG Media (Ireland) - AIB Mortgages and DMG Media - Driving consideration and quality leads through first in-market targeting. |
| Best Use of Digital Audio Sponsored by Elevate Media Gold Winner - Mediahuis Ireland - Indo Sport with Joe Molloy Silver Winner - Zenith, part of Core & audioXi, part of Media Central - McDonald's - Innovation McDelivered – Did Someone Order 245,700 Ads? Bronze Winner - Strike Digital - Irish Tax Rebates - Tax Rebate Season: 'A Moment In Time' |
| Best Use of Digital OOH Gold Winner - Talon Outdoor - How Heineken Turned DOOH into a Performance Channel Silver Winner - PML Group / PHD - Diageo Ireland - There’s Always Time for a Visit to the Guinness Storehouse Bronze Winner - dentsu - dentsu & PTSB - How an Olympic Team Effort Created a Gold Medal Strategy |
| Best Use of Display Sponsored by Business Post Gold Winner - WPP Media - Jeep Avenger: Driving Freedom and Sales Through a Hyper-Localised Display Campaign |
| Best Use of SEO Gold Winner - Zenith & Core - Dalata Hotel Group - From 52 to 2 Domains: An SEO Masterclass in Strategic Migration Silver Winner - Bord Gáis Energy - Power in Comparison: Rebuilding SEO to Compete and Convert Bronze Winner - Wolfgang Digital - Zurich Ireland - Bot to the Future: A.I.’s Impact on Pensions |
| Best Use of Social Sponsored by Olytico Gold Winner - Chadwicks - Building a Community – Earning the Space to Drive Commercial Actions Silver Winner - Wolfgang Digital - Trinity College Dublin - Wolfgang Digital & Visit Trinity - Dublin’s Worst Kept Secret! Bronze Winner - Forsman & Bodenfors - Fáilte Ireland - Winter in Dublin |
| Best Use of Video Gold Winner - LADbible Group - Heineken Ireland - LADbible Ireland x Orchard Thieves: The Guerilla Gameshow That Made Ireland Obey Their Instincts Silver Winner - MXB Agency - Musgrave Group - Daybreak Bronze Winner - TITAN Experience - Her Moves x Sport Ireland - "It's Complicated" |
| Best Website Gold Winner - An Post - One Brand. One Platform. Infinite Possibilities – AnPost.com Silver Winner - OPEN Design & Digital - An Post - A Witness to Ireland’s History Bronze Winner - Waterways Ireland - Waterways Ireland Digital Transformation |
